Brand Style Guide

🌟 Brand Identity

  • Logo
  • Color palette
  • Typography
  • Iconography
  • Imagery

✏️ Content Creation

  • Define brand voice #brandvoice
    • Tone
    • Vocabulary
    • Writing style
  • Create content guidelines #contentguidelines
    • Social media
    • Blog posts
    • Email newsletters
    • Product descriptions

🐦 Social Media

  • Establish a social media strategy #socialmediastrategy
    • Platform selection
    • Post frequency
    • Content mix
  • Develop a social media calendar #socialmediacalendar
    • Research holidays and events
    • Schedule seasonal campaigns
    • Plan content around product launches
    • Balance promotional and non-promotional content

🌐 Website Design

  • Create a consistent website layout #websitelayout
    • Header
    • Footer
    • Navigation menu
    • Homepage
    • Product pages
    • Blog pages
  • Optimize website for mobile devices #mobileoptimization
    • Responsive design
    • Fast loading speed
    • Easy navigation

➕ Brand Collateral

  • Design print materials #printmaterials
    • Business cards
    • Letterhead
    • Brochures and catalogs
  • Develop promotional items #promotionalitems
    • Tote bags
    • T-shirts
    • Stickers and buttons